President’s Letter – January 2022

Dear RCHS Friends and Family,

Happy New Year! 

Same as the old year? Hardly. We must not let the lingering COVID crisis dull our vision. . .or our plans. It is a new beginning and, while we have been required to improvise a new way of doing some things, TOGETHER, we are still doing the great things for which Rancho Coastal Humane Society (RCHS) is best known.

RCHS Adoption counselors are busy, with adoptions on the rise, and several of our long-term adoptable pets finally are finding forever homes. Social media and features in Ranch & Coast Magazine and the Union Tribune, and on the air with Jagger & Kristi (Magic 92.5), Rob & Joss (KyXy 96.5), Sheena Parveen (NBC 7) and Fox5 give our residents great visibility!

Our Veterinary Care Program has hit its stride, helping low-income seniors cover extraordinary veterinary expenses. Keeping pets healthy at home avoids owner relinquishments. The Animal Safehouse Program (ASP) continues to focus on the goal of reunification, providing temporary boarding and care for pets of owners in crisis. The Community Pet Food Bank celebrated the holidays giving out pet food and supplies to our near-and-far neighbors in need. Our Pet Loss Support Program has been  busy helping those grieving the loss of a beloved pet.   

At our Thrift Shop, donations are up, sales are up, and spirits are high as “bargain hunting” is more popular than ever. Every sale or donated item helps a companion animal in our care.

And, at last, our Capital Campaign is gearing up with 2022 being the year we can grow with the community, building a new Medical Center, Learning Center, Community Pet Food Bank and more. Imagine the future with state-of-the art veterinary care, more kennels and runs, a spacious meeting place for children and adults, and capacity for community outreach programs. 

Thank you for joining RCHS in celebrating brighter days ahead!